Astrolabs | Digital Marketing Track (Evening/Weekend Course)
Digital Marketing is one of the most powerful skill sets in the tool chest of the modern professional, and like any constantly changing topic, can be hard to navigate. In order to solve this, AstroLabs Academy has built a 5-day intensive Digital Marketing workshop track, built by and for professional practitioners.
The goal with this program is to offer practical, hands-on, up-to-date learning modules which can turn anyone from a novice to a high impact competent certified digital marketing professional.
WHAT YOU WILL GAIN
> Have a full view of the whole Digital Marketing Landscape and understand how channels can work together
> Learn how to develop a Digital Marketing Strategy for your business and in your current role
> Learn how to report on your marketing efforts and track all of your data (including Conversion Rate and Cost Per Acquisition of Customers)
> Learn how to not waste money on your efforts and to focus on performance!
> Learn how to create campaigns on Ads (Display & Search), Facebook, Instagram, Twitter, LinkedIn, Snapchat, Mailchimp and more!
> Learn to track everything through Google Analytics and Google Tag Manager
> Learn to bring in organic traffic to your site (through Search Engine Optimization, Content and Social Media)
> Learn to do all of your marketing inhouse, or manage an outsourced team / agency
> Become proficient in all the major tools used in digital marketing
> Get Google certified in Ads and Analytics
DATES & TIMES
- Friday, August 23rd, 2019 @ 10am-4pm
- Saturday, August 24th, 2019 @ 10am-4pm
- Monday, August 26th, 2019 @ 6.30pm-9.30pm
- Tuesday, August 27th, 2019 @ 6.30pm-9.30pm
- Wednesday, August 28th, 2019 @ 6.30pm-9.30pm
- Friday, August 30th, 2019 @ 10am-4pm
- Saturday, August 31st, 2019 @ 10am-4pm
BIO OF THE SPEAKERS
Ahmad Abugosh - Director of Marketing & Learning Programs at AstroLabs.
Ahmad leads marketing, workshops and events at AstroLabs Academy. Previously worked at MBC, Namshi, and RBBI, and has professional expertise in Analytics, Digital Marketing, Full-stack Web Development, and Business Intelligence. BS Computer Engineering from American University of Sharjah and Google & Facebook certified.
Naguib Toihiri - Head of Marketing at Red Blue Blur Ideas (RBBi). Awarded MENA Search Personality 2017, Naguib Toihiri is a Digital enthusiast with 8 years of experience optimising online brands’ visibility & increasing their traffic from search engines.
Head of Marketing at RBBi (a Digital Marketing agency offering UX/UI, SEO, PPC & Analytics), he is helping top Middle East brands since 2013 in various sectors including Qatar Airways, Emaar and Jumeirah Group.
Mohtab Arabiat - Head of Digital Development
Mohtab is an early adopter with a passion for digital storytelling. With over 11 years of experience in digital marketing, Mohtab brings to the table the practical knowledge and experience that led to the success of over 35 of the top brands in the MENA region. His experience at agencies such as FP7 and Starcom gave him the opportunity to work with some of the top industry leaders in a number of sectors such as telecom, FMCG, QSR, and banking, among others.
For a more detailed description of the course and additional speakers, please click here
WHO SHOULD ATTEND?
** Entrepreneurs: startup founders who are looking to build/strengthen their digital marketing efforts
** Marketers: marketers who are looking to upgrade their online marketing skills
** Anyone looking to make a career change and get a comprehensive understanding of digital marketing
|Dates||23 - 31 August 2019|
|Tags||Career, Training, Entrepreneur|
|Venue||The Courtyard, Sheikh Zayed Road (E11), Al Quoz Industrial 1, 4 B Street - Dubai|
|Prices AED||AED 3750 (inc 25% discount)|