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AstroLabs - Advertising With Google: Using Ad Words to Grow Your Business (Accredited Course)

Learn to fully utilize Google’s advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.


- The basics of SEM (Search Engine Marketing) and Pull Marketing
- Understanding the difference between organic and paid search results
- Understanding pay-per-click advertising
- Understanding the Adwords account structure
- Understanding Ad types
- Keyword Research
- Purpose of keyword research
- Keyword match types
- Using negative keywords
- Keyword Planner Tool
- Budget Estimations
- Creating a Campaign
- Creating a new campaign
- Setting up a new campaign
- Budget strategy
- Creating an Ad Group
- Purposes of ad groups
- Creating effective adgroups
- Keyword & ad text strategy
- Bid strategy
- Quality Score
- Understanding the AdWords auction
- Understanding quality score
- How to improve quality scores
- Performance
- Defining conversions
- Testing Ads
- Ads and CPC optimization
- Tracking and Reporting
- What to track?
- How to track?
- The optimization tools
- Creating your customized reports
- Dos and Don’ts


AdWords is one of the most popular tools for a digital marketer, and for good reason. AdWords lets you sell directly to the customer by meeting them halfway, and showing them ads based on what they’re searching for.

This typically has a much higher conversion rate than Display Advertising, and as a Pull Marketing channel can often time be a deciding factor in your brand’s online success.

COURSE: 6th February at 6:30pm - 9:30pm
EXAM: 7th February at 6:30pm - 9:30pm


1) Please register your attendance by clicking below.
2) Make payment to secure your place and have a 25% discount : Click here to pay AED 750 online

This course is part of the one week Digital Marketing Track Accredited Course. Click here for more information

Register your interest

Please login or register with the Mums@Work Community.
Dates 6 - 7 February 2019
Times See above for course and exam timings
Category Mums@Work Career
Tags Career, Training, Education
Venue AstroLabs, Parkside Retail Level, Cluster R, JLT - Dubai
Prices AED 750 AED inc. exclusive M@W 25% discount
We accept
AstroLabs - Advertising With Google: Using Ad Words to Grow Your Business (Accredited Course)

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