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AstroLabs - Comprehensive Digital Marketing (Accredited Course)


This workshop will focus on how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

TOPICS COVERED

- Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads
- Pull Marketing: SEM- PPC, Google Ads, setting up your first campaign, Adgroups and Keywords.
- Long-term marketing: SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
- Customer Retention: CRM, Newsletter, Segmentation and Automation. Drip campaigns and Chatbots.
- Optimizing the funnel: Making smart changes to your site. How to setup Retargeting (Facebook and Google).
- Analytics: Using Google Analytics and Google Tag Manager to create dashboards and track goals

WHY IS THIS COURSE RELEVANT TODAY?

With so many online marketing channels currently available, it’s difficult to figure out a smart strategy relevant to your particular business. By taking this class, you’ll be able to understand how all of the different marketing channels work together, and how you can take advantage of each of them regardless of your budget.

Marketing has already gone Digital. If you aren’t keeping up with the trends, you’ll be left behind. This condensed crash-course is your guide to keep up with the latest Digital Marketing skills you need to know in 2018 and beyond, with practical exercises and local/international best practices.

WHAT SKILL SETS WILL YOU GAIN?

- A complete picture of all Digital Marketing Channels
- Understanding how Digital Marketing works across channels and what channels are best for your efforts (by relating them to business and digital KPI’s).
- How to create Ads on the Google Display Network (GDN), Facebook Ads (Demographics, Lookalike audiences), How to do basic keyword research and create ads in AdWords, How to do a basic SEO audit, and How to setup Retargeting Lists and Ads (through Google & Facebook).
- Get on the road to becoming Google Certified in Google AdWords and Google Analytics.

HOW TO GET YOUR EXCLUSIVE DISCOUNT

1) Please register your attendance by clicking below.
2) Make payment to secure your place and have a 25% discount : Click here to pay AED 750 online


This course is part of the one week Digital Marketing Track Accredited Course. Click here for more information

Register your interest

Please login or register with the Mums@Work Community.
Dates 1 February 2019
Times 10am - 4pm
Category Mums@Work Career
Tags Career, Training, Education
Venue AstroLabs, Parkside Retail Level, Cluster R, JLT - Dubai
Prices AED 750 AED inc. exclusive M@W 25% discount
We accept
Website https://astrolabs.com/event/comprehensive-digital-marketing-workshop
AstroLabs - Comprehensive Digital Marketing (Accredited Course)

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