AstroLabs - Digital Newsletter & Customer Retention Marketing For Your Business (Accredited Course)
Without Customer Retention, you don’t have a chance of succeeding as a digital business. Over the last 10 years, the digital marketing landscape has changed quite a bit, but one channel that has stood the test of type is email newsletters.
This workshop will cover the basics of how to set up email campaigns, how to code in basic HTML, how to design off of responsive professional looking templates, and how to track and set up automated campaigns (using drip campaigns and workflows), with the end goal of having a rock-solid digital customer retention strategy in place.
WHAT WILL BE COVERED?
** Importance of email as a marketing channel
** List Building
** Use cases of successful list building campaigns
** Comparison of Popular Tools
** Types of email campaigns
** Marketing, Transactional, Welcome and Automated Emails.
** Setting up Automated Emails
** Retention tactics
** Content email strategies
** Building HTML templates
** Basics of HTML coding for newsletters (practical coding session)
** Tools to test
** Subject Line
** Analytics( Google Analytics, Measuring Open Rate, CTR, Events & Goals)
** CLV – Calculating Customer Lifetime Value for your customers
WHY IS THIS COURSE RELEVANT TODAY?
Getting new customers and users to your site is just the start of your funnel. If you don’t keep them coming back to your site, your marketing efforts will be in vain. Take our hands-on practical workshop to learn what you need to know to retain, grow and engage your customer base.
HOW TO GET YOUR EXCLUSIVE DISCOUNT
1) Please register your attendance by clicking below.
2) Make payment to secure your place and have a 25% discount : Click here to pay AED 750 online
|Dates||9 February 2019|
|Times||1:30pm - 4:00pm|
|Venue||AstroLabs, Parkside Retail Level, Cluster R, JLT – Dubai|
|Prices AED||750 AED inc. exclusive M@W 25% discount|