AstroLabs - Learn All About Display Advertising (Accredited Course)
Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop, we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll).
WHAT WILL BE COVERED?
- The Basics of Display Marketing
- Differences between CPC, CPM, CPA and CPV
- Ad networks and individual sites
- The 3 main ways to target on GDN (contextual, placements and demographics)
- Setting up your first display campaign
- Basics of placements, and affiliates
- Advertising on Youtube
- Basics of Facebook marketing
- Levers used for higher reach and lower costs on Facebook
- Differences between Retargeting and Remarketing
- How to set up a remarketing campaign
- How to build a remarketing list on Google and Facebook
- Similar Lists on Facebook
- RLSA (Remarketing Lists Search Ads) on Google
- Setting up remarketing on Google Analytics
WHY IS THIS COURSE RELEVANT TODAY?
Marketing is all about casting a wide net and seeing what sticks. Push marketing is a tool that can cast an extremely wide net, and also have good ROI and Conversion Rate if used wisely. This workshop will teach you to have to do exactly that.
HOW TO GET YOUR EXCLUSIVE DISCOUNT
1) Please register your attendance by clicking below.
2) Make payment to secure your place and have a 25% discount : Click here to pay AED 750 online
This course is part of the one week Digital Marketing Track Accredited Course. Click here for more information
|Dates||5 February 2019|
|Times||6:30pm - 9:30pm|
|Tags||Career, Training, Education|
|Venue||AstroLabs, Parkside Retail Level, Cluster R, JLT - Dubai|
|Prices AED||750 AED inc. exclusive M@W 25% discount|